The redesigned TripAdvisor Dubai “Things to Do” desktop page focuses on helping first-time visitors quickly discover and plan activities tailored to their interests. When a new user arrives (without prior login or browsing history), the interface presents a short preference onboarding flow, asking about their travel style, activity type, and mood. Based on these inputs, the system intelligently generates a personalized list of the Top 30 Things to Do in Dubai.

Users can then explore curated recommendations with rich visuals, ratings, and quick filters, selecting their Top 10 favorite experiences to create a personal wishlist. This redesign aims to make decision-making faster, personalized, and visually inspiring, transforming a static list into a guided travel discovery experience.